I-Zhangxue 820RR ithathe imarike ngesantya esiphezulu ngesinye kwisithathu sexabiso leemodeli ezifanayo ezingenisiweyo, ityhila inyaniso elula kodwa ephawulekayo: Ngaphambili, i-“Made in China” yayibizwa ngokuba “yexabiso eliphantsi” kwaye “ingabizi,” izama ukufumana ukuthandwa phantsi kolawulo lweempawu ezingenisiweyo. Nangona kunjalo, namhlanje, iimpawu zasekhaya ezikhokelwa yiZhangxue Motorcycles ziyaphuma kwezi zibopho, zenza inkqubela phambili enamandla, kwaye zitshintsha imeko yeshishini ngamandla azo apheleleyo. Oku akukokukhula nje kophawu olunye; sisibhengezo esivakalayo se-“Made in China” esitshintsha ukusuka ekubeni ngumlandeli ukuya ekubeni yinkokeli.

 

Sekunjalo, kwiindawo zoshishino ezingaphaya kwengqwalasela, kukho iqela lamashishini aseTshayina enza into efanayo ngokuzolileyo—ephula ulawulo lokungenisa impahla kwamanye amazwe aze afumane indawo yokutshintshwa kwenkampani yasekhaya. UShandong Annai ngomnye wabo.

 

Isibane Sobukrelekrele Basekhaya

Kangangexesha elide, iimoto ezithunyelwa kwamanye amazwe ziye zasebenzisa ilifa leempawu zazo kunye nolawulo lwemarike ukuze zinyuse amaxabiso ziye kumanqanaba aphezulu okwenziwa, zibambe oontanga bazo basekhaya kwingxaki apho zisokola khona ukugqitha ngokubhekiselele kumgangatho—kungekhona kuba iimveliso zasekhaya azinawo amandla, kodwa kuba zingenalo ithuba lokuzibonakalisa. I-Zhangxue Motorcycles iwugqibile lo mqobo ngezakhono zayo eziqinileyo, igcina imigangatho yomgangatho ngelixa iphula imiqobo yamaxabiso ebekwe ziimpawu ezingenisiweyo, ngaloo ndlela ibonisa amandla angenamda e-"Made in China." Oku akuyonto ingaqhelekanga, kodwa sisiphumo esingenakuphepheka sokuba amashishini amaninzi asekhaya anzulu ngobuchule bawo kwaye azinikela kuphando nakuphuhliso.

 

Ukunyuka kweZhangxue Motorcycles ukuya kwinqanaba eliphezulu akuyonto ingaqhelekanga. Kubonisa ixesha elitsha lokusetyenziswa—elithi “Made in China” lingasafani nelithi “value for money,” kodwa lifana nelithi “value for money,” kodwa lifana nelithi “umgangatho kunye nobuchule; imakethi yabathengi engasalawulwa ziimpahla ezingeniswa kwamanye amazwe, kodwa linqanaba apho iimveliso zasekhaya nezangaphandle zikhuphisana ngokulinganayo, zixhasana.

 

Shandong Annilte

I-Zhangxue Motorcycles iphule ulawulo lokungenisa impahla kwamanye amazwe kwicandelo leebhayisekile. Kwaye kwishishini leebhanti zokuthutha ezingabizi kakhulu, iShandong Annai yenza into efanayo.

Kangangexesha elide, imakethi yasekhaya yeebhanti zokuhambisa ezikumgangatho ophezulu ibilawulwa ziimpawu ezingenisiweyo ezivela eJamani, eJapan, nakwezinye iindawo. Amaxabiso aphezulu, ixesha elide lokufumana izinto ezintsha, kunye nokuphendula kancinci kwenkonzo—abathengi bebengenandlela yokuvakalisa izikhalazo zabo. Asikuko ukuba abafuni ukusebenzisa iimveliso zasekhaya; kukuba bebengenakukwazi ukufumana iimveliso ezihambelana nomgangatho wezinto ezingeniswayo.

 

Sikhethe indlela enzima: sigxile kakhulu kwi-R&D size sivumele iimveliso zethu zithethele zona.

Iibhanti zokuhambisa izinto esiziphuhlisileyo zoomatshini bokusika nokwahlulahlula impahla zithathe indawo yezixhobo zaseJamani ezithunyelwe kwamanye amazwe ngempumelelo, zibonelela ngokusebenza okufanayo, amaxesha okufumana impahla amafutshane kakhulu, kunye namaxabiso afanelekileyo. Abathengi bathi, “Ngokwenene bazisa amaxabiso asekhaya ngomgangatho ovela kwamanye amazwe.”

Iibhanti zoomatshini be-wonton esizenzileyo zonyuse imveliso yemihla ngemihla ukusuka kwiikhilogram ezingama-700 ukuya kwi-1,500 yeekhilogram, nto leyo enceda iSinan Foods ukuqinisekisa ukuba uluntu lufumana ukutya ngexesha elikhethekileyo laseShanghai. Ubuchwepheshe abupheleli nje kwishishini; bumalunga nobomi bemihla ngemihla babantu.