On December 22, 2025, when Gao Chongbin—a seasoned craftsman with 25 years of dedication to industrial belts—appeared with steady composure on CCTV's “Bull Talk,” a story of “long-termism” in China's manufacturing sector finally reached millions of households. This was not merely the personal triumph of an entrepreneur, but a vivid narrative of how a seemingly ordinary belt could drive a large team, catalyze industry innovation, and ultimately connect with the pulse of the times.

From a lone salesman to a leader steering a team of hundreds; from a rudimentary workshop filled with the roar of machinery to the intellectually charged studio of CCTV—this journey of “breaking boundaries” is laden with weighty choices, breakthroughs, and heartfelt warmth.

 

Chapter One: Solitary Courage and Shared Alliance—The Foundation from “I” to “We”

Time rewinds to the turn of the millennium in 2000. Gao Chongbin, a native of Fushun, Liaoning, arrived in Jinan, Shandong, alone with only his backpack and dreams. His entrepreneurial journey began in the most humble way: one man, a heavy bag of belt samples, and a pair of shoes worn out traversing the industrial zones of Shandong. With no resources or connections, he relied solely on his unwavering belief in his products and the persistent knocking on factory gates. Amidst the roar of textile machinery, he carved the first testament of integrity for the “Anai” brand through reliable quality and sweat.

 

This solitary pioneering period was a crucible, teaching him that one tree cannot support the sky. The turning point came in 2008. Mr. Xiu Xueyi, a kindred spirit, joined as a partner. Together, they formally established Jinan Annilte Special Industrial Belt Co., Ltd. This was not merely a capital merger but a resonance of vision, wisdom, and conviction. The company turned a profit in its founding year, completing the crucial transformation from a “sole proprietorship” to a “formal enterprise.” Yet Gao Chongbin's vision extended beyond the slim margins of trading. He saw a more solid future: “Rather than weaving for others, we should weave our own brocade.”

 

In 2010, Annilte made its first strategic gamble in its entrepreneurial history: investing in a factory to achieve integrated production and sales. At the time, the company had only 20 employees but already served 850 enterprises. This decision shifted Annilte's fate from dependence on others' production lines to control over its own workshops, firmly anchoring its development roots in manufacturing soil.

 

Chapter Two: Breaking Boundaries and Creating—The Leap from “Manufacturing” to “Intelligent Manufacturing”

With manufacturing as its foundation, Gao Chongbin began growing the branches of technology upward. He keenly recognized that standardized products would inevitably face intense competition in a crowded market. Only by solving the critical bottleneck of conveying challenges could a true competitive advantage be built. In 2015, Anai resolutely established a product R&D department, hiring 28 professional engineers. This conveyor belt was thus imbued with the soul of “intelligence” and “customization,” beginning to tailor transmission solutions for diverse industries including food, building materials, and electronics.

 

 

 

True value often crystallizes in crises. In 2020, an urgent call from Sinyuan Food thrust Annilte into a test of social responsibility. Their wonton machine was capped at 700kg daily output, unable to meet surging market demand. With no precedents and time running out, Annilte's R&D team chose to tackle the challenge head-on. Three months of relentless, round-the-clock experimentation culminated in a custom-engineered dumpling machine belt. This innovation miraculously boosted daily output to 1,500 kilograms, significantly bolstering Shanghai's essential food supply during this critical period.

 

 

 

When the Shanghai government's letter of gratitude reached Gao Chongbin through the client, this tenacious entrepreneur was overcome with emotion. Running his fingers over the paper, he reflected: “We always thought we were just making industrial parts. But in that moment, I realized what our belts were truly conveying: sustenance, compassion, and the very pulse of a city.” That same year, Annilte secured two utility model patents, demonstrating how technological value can yield profound social benefits.

 

Chapter 3: Expedition and Resonance—From Workshop to Stage

A company's boundaries extend far beyond technology and markets; they are shaped by the visionary mindset of its leaders. In 2016, when offline sales hit a ceiling, Gao Chongbin refused to cling to outdated models. Instead, he decisively built an online operations team, opened up the digital battlefield, and established an integrated “omnichannel marketing” system that fused online and offline channels. This digital transformation propelled Annilte into explosive growth in the following years.

 

2023 marked a defining moment for both Gao Chongbin personally and the Annilte brand. He was honored as one of China's Top Ten E-commerce Titans, appointed President of Jinan's E-commerce Titans Association, and welcomed a CCTV crew for an exclusive corporate documentary. That same year, he embarked on an expedition across the Gobi Desert, tempering his spirit in extreme conditions and extending his entrepreneurial mindset into the realm of life exploration.

 

 

All these experiences and breakthroughs converged into a pathway to a larger stage. By late 2024, Gao Chongbin accepted CCTV's invitation to appear on the “E-commerce Titans” studio show, sharing his entrepreneurial philosophy and corporate vision with a national audience. The episode aired on December 22, 2025, marking the recognition and promotion of a regional manufacturing brand's development principles and pragmatic spirit by China's premier national platform.

Looking back on Gao Chongbin's entrepreneurial journey, it has been strewn with thorns yet lined with blossoms. From starting alone in 2000 to now leading a team of 300; from representing a single belt to possessing full industrial chain capabilities encompassing R&D, production, sales, and service; from serving a small factory to having products penetrate every industry and even safeguard people's livelihoods—this has been a journey of relentless boundary-breaking.