Ngomhlaka-22 Disemba 2025, lapho uGao Chongbin—ingcweti enolwazi ngeminyaka engu-25 yokuzinikela emabhandeni ezimboni—evela ngokuzola okuqhubekayo ku-“Bull Talk” ye-CCTV, indaba “yokusebenza isikhathi eside” emkhakheni wokukhiqiza waseShayina ekugcineni yafinyelela ezigidini zemindeni. Lokhu kwakungeyona nje ukunqoba komuntu siqu kosomabhizinisi, kodwa kwakuwukulandisa okucacile kokuthi ibhande elibonakala livamile lingaqhuba kanjani ithimba elikhulu, livuselele ukusungula izinto ezintsha embonini, futhi ekugcineni lixhumane nokushaya kwenhliziyo kwaleso sikhathi.

Kusukela kumthengisi oyedwa kuya kumholi oqondisa iqembu lamakhulu; kusukela eshabhu eliyisisekelo eligcwele umsindo wemishini kuya kusitudiyo se-CCTV esinobuhlakani—lolu hambo “lokwephula imingcele” lugcwele izinqumo ezinzima, impumelelo, kanye nemfudumalo ejulile.

 

Isahluko Sokuqala: Isibindi Sodwa Nokubambisana Okuhlanganyelwe—Isisekelo Esisuka Ku-“Mina” Siye Ku-“Thina”

Isikhathi sibuyela emuva ekupheleni kweminyaka eyinkulungwane ngo-2000. UGao Chongbin, odabuka eFushun, eLiaoning, wafika eJinan, eShandong, eyedwa enesikhwama sakhe sangemuva namaphupho kuphela. Uhambo lwakhe lwebhizinisi lwaqala ngendlela ethobekile kakhulu: indoda eyodwa, isikhwama esinzima samasampula ebhande, kanye nezicathulo ezigugile ezidabula izindawo zezimboni zaseShandong. Njengoba engenazo izinsiza noma ukuxhumana, wathembela kuphela ekukholelweni kwakhe okungantengantengi emikhiqizweni yakhe kanye nokungqongqoza okuqhubekayo emasangweni efektri. Phakathi komsindo wemishini yezindwangu, waqopha ubufakazi bokuqala bobuqotho bomkhiqizo i-"Anai" ngekhwalithi ethembekile kanye nokujuluka.

 

Lesi sikhathi sobuphayona sodwa sasinzima kakhulu, samfundisa ukuthi umuthi owodwa awukwazi ukusekela isibhakabhaka. Ushintsho lwafika ngo-2008. UMnu. Xiu Xueyi, umoya ofanayo, wajoyina njengomlingani. Basungula ngokusemthethweni iJinan Annilte Special Industrial Belt Co., Ltd. Lokhu kwakungeyona nje ukuhlanganiswa kwemali kodwa kwakuwumbono, ukuhlakanipha, kanye nokuqiniseka. Le nkampani yathola inzuzo ngonyaka wayo wokusungulwa, yaqeda ushintsho olubalulekile kusukela “ekubeni ngumnikazi wedwa” kuya “ebhizinisini elisemthethweni.” Kodwa umbono kaGao Chongbin wadlulela ngale kwemingcele emincane yokuhweba. Wabona ikusasa eliqinile: “Esikhundleni sokulukela abanye, kufanele siluke i-brocade yethu.”

 

Ngo-2010, u-Annilte wenza umdlalo wakhe wokuqala wamasu emlandweni wakhe wokuhweba: ukutshala imali efektri ukuze kufezwe ukukhiqizwa nokuthengiswa okuhlanganisiwe. Ngaleso sikhathi, inkampani yayinabasebenzi abangu-20 kuphela kodwa yayivele ikhonza amabhizinisi angu-850. Lesi sinqumo sashintsha isiphetho sika-Annilte ekubeni ngumuntu othembele emigqeni yokukhiqiza yabanye saya ekulawuleni ama-workshop ayo, saqinisa izimpande zayo zentuthuko enhlabathini yokukhiqiza.

 

Isahluko Sesibili: Ukweqa Imingcele Nokudala—Ukugxuma Kusukela “Ekukhiqizeni” Kuya “Ekukhiqizeni Okuhlakaniphile”

Njengoba ukukhiqiza kuyisisekelo salo, uGao Chongbin waqala ukukhulisa amagatsha obuchwepheshe. Waqaphela ngokujulile ukuthi imikhiqizo ejwayelekile yayizobhekana nokuncintisana okukhulu emakethe egcwele abantu. Kuphela ngokuxazulula inkinga ebalulekile yokudlulisa izinselele lapho kwakwakhiwa khona inzuzo yangempela yokuncintisana. Ngo-2015, u-Anai wasungula ngokuqinile umnyango we-R&D womkhiqizo, eqasha onjiniyela abangochwepheshe abangu-28. Ngakho-ke leli bhande lokuhambisa impahla lagcwala umphefumulo "wobuhlakani" kanye "nokwenza ngokwezifiso," eqala ukulungisa izixazululo zokudlulisela izimboni ezahlukahlukene okuhlanganisa ukudla, izinto zokwakha, kanye nezinto zikagesi.

 

 

 

Inani langempela livame ukucaca ezinkingeni. Ngo-2020, ucingo oluphuthumayo oluvela ku-Sinyuan Food lwafaka u-Annilte esivivinyweni somthwalo wemfanelo emphakathini. Umshini wabo we-wonton wawunqunyelwe ku-700kg umkhiqizo wansuku zonke, awukwazi ukuhlangabezana nesidingo semakethe esikhulayo. Njengoba kungekho zibonelo kanye nesikhathi esiphela, ithimba le-R&D lika-Annilte lakhetha ukubhekana nale nselele ngqo. Izinyanga ezintathu zokuhlola okungapheli, ubusuku nemini kwaphetha ngebhande lomshini wokwenza amadombolo owenziwe ngokwezifiso. Lokhu kusungula izinto ezintsha kwakhulisa ngokuyisimangaliso umkhiqizo wansuku zonke waba amakhilogremu angu-1,500, kwaqinisa kakhulu ukutholakala kokudla okubalulekile eShanghai phakathi nalesi sikhathi esibucayi.

 

 

 

Lapho incwadi yokubonga kahulumeni waseShanghai ifika kuGao Chongbin ngeklayenti, lo somabhizinisi ozimisele wanqotshwa imizwa. Egijimisa iminwe yakhe ephepheni, wacabanga: “Besilokhu sicabanga ukuthi senza izingxenye zezimboni nje. Kodwa ngaleso sikhathi, ngaqaphela ukuthi amabhande ethu ayedluliselani ngempela: ukondla, ububele, kanye nokushaya kwenhliziyo kwedolobha.” Ngawo lowo nyaka, u-Annilte wathola amalungelo obunikazi amabili emodeli yezinsizakusebenza, ebonisa ukuthi inani lobuchwepheshe lingaletha kanjani izinzuzo ezinkulu zomphakathi.

 

Isahluko 3: Uhambo Nokuzwakala Komsindo—Kusukela Emsebenzini Wokufundisa Kuya Esitejini

Imingcele yenkampani idlulela ngale kobuchwepheshe kanye nezimakethe; ibunjwa yingqondo enombono yabaholi bayo. Ngo-2016, lapho ukuthengisa okungaxhunyiwe ku-inthanethi kufinyelela ophahleni, uGao Chongbin wenqaba ukunamathela kumamodeli aphelelwe yisikhathi. Esikhundleni salokho, wakha ithimba lokusebenza eliku-inthanethi ngokuzimisela, wavula inkundla yempi yedijithali, futhi wasungula uhlelo oluhlanganisiwe "lokumaketha kwe-omnichannel" oluhlanganisa iziteshi eziku-inthanethi nezingaxhunyiwe ku-inthanethi. Lokhu kuguqulwa kwedijithali kwaqhubekisela u-Annilte ekukhuleni okukhulu eminyakeni eyalandela.

 

Unyaka ka-2023 waba yisikhathi esibalulekile kuGao Chongbin mathupha kanye nomkhiqizo we-Annilte. Wahlonishwa njengomunye wama-Top Ten E-commerce Titans aseShayina, waqokwa njengoMongameli we-E-commerce Titans Association kaJinan, futhi wamukela iqembu le-CCTV ukuze liqophe idokhumentari ekhethekile yenkampani. Ngawo lowo nyaka, waqala uhambo olunqamula iGobi Desert, ehlisa umoya wakhe ezimweni ezimbi kakhulu futhi enweba ingqondo yakhe yokuba ngusomabhizinisi endaweni yokuhlola impilo.

 

 

Konke lokhu okuhlangenwe nakho kanye nentuthuko kwahlangana kwaba yindlela eya esigabeni esikhulu. Ngasekupheleni kuka-2024, uGao Chongbin wamukela isimemo se-CCTV sokuvela ohlelweni lwesitudiyo i-“E-commerce Titans”, wabelana ngefilosofi yakhe yebhizinisi kanye nombono webhizinisi nezilaleli zikazwelonke. Lesi siqephu sasakazwa ngoDisemba 22, 2025, siphawula ukuqashelwa nokukhuthazwa kwezimiso zokuthuthukiswa komkhiqizo wesifunda kanye nomoya osebenzayo yipulatifomu kazwelonke ehamba phambili yaseShayina.

Uma sibheka emuva ohambweni lukaGao Chongbin lwebhizinisi, lugcwele ameva kodwa lugcwele izimbali. Kusukela ekuqaleni kuphela ngo-2000 kuze kube manje sihola iqembu labantu abangu-300; kusukela ekumeleleni ibhande elilodwa kuya ekubeni namakhono aphelele ochungechunge lwezimboni ahlanganisa i-R&D, ukukhiqiza, ukuthengisa, kanye nensizakalo; kusukela ekukhonzeni ifektri encane kuya ekubeni nemikhiqizo ingena kuyo yonke imboni futhi ivikele ngisho nokuphila kwabantu—lolu kube uhambo olungapheli lokuphula imingcele.