Ngomhla wama-22 kuDisemba ngo-2025, xa uGao Chongbin—ingcali yezandla enamava eneminyaka engama-25 yokuzinikela kwiibhanti zemizi-mveliso—wavela ezolile kwi-CCTV ethi “Bull Talk,” ibali “lokuqhubeka kwexesha elide” kwicandelo lemveliso laseTshayina ekugqibeleni lafikelela kwizigidi zeentsapho. Oku kwakungekuko nje uloyiso lomntu osomashishini, kodwa yayilibali elicacileyo lendlela ibhanti ebonakala iqhelekile enokuyiqhuba ngayo iqela elikhulu, ikhuthaze uphuhliso lwemizi-mveliso, kwaye ekugqibeleni iqhagamshelane nokubetha kwamaxesha.

Ukususela kumthengisi oyedwa ukuya kwinkokeli ekhokela iqela lamakhulu; ukusuka kwindawo yokusebenzela esisiseko egcwele ingxolo yoomatshini ukuya kwisitudiyo seCCTV esikrelekrele—olu hambo “lokwaphula imida” luzele ziinketho ezinzima, impumelelo, kunye nobushushu obusuka entliziyweni.

 

Isahluko Sokuqala: Inkalipho Yodwa kunye Nomanyano Oluhlangeneyo—Isiseko ukusuka ku-“Mna” ukuya ku-“Thina”

Ixesha libuyela umva ukuya ekujikeni kwenkulungwane ngo-2000. UGao Chongbin, ozelwe eFushun, eLiaoning, wafika eJinan, eShandong, eyedwa enebhegi yakhe kunye namaphupha akhe kuphela. Uhambo lwakhe lokushishina lwaqala ngendlela ethobekileyo: indoda enye, ibhegi enzima yeesampulu zebhanti, kunye nezihlangu ezigugileyo ezidlula kwiindawo zoshishino zaseShandong. Engenazo izixhobo okanye unxibelelwano, wayexhomekeke kuphela kwinkolelo yakhe engagungqiyo kwiimveliso zakhe kunye nokungqongqoza rhoqo kwamasango efektri. Phakathi kwengxolo yoomatshini belaphu, wakrola ubungqina bokuqala bokuthembeka kophawu "luka-Anai" ngomgangatho othembekileyo kunye nokubila.

 

Eli xesha lokuzibhokoxa yedwa lalinzima kakhulu, lamfundisa ukuba umthi omnye awunakuxhasa isibhakabhaka. Utshintsho lwenzeka ngo-2008. UMnu. Xiu Xueyi, umoya ofanayo, wajoyina njengeqabane. Baye baseka ngokusesikweni iJinan Annilte Special Industrial Belt Co., Ltd. Oku kwakungekuko nje ukudibana kwemali kodwa kwakubonisa umbono, ubulumko, kunye nokuqiniseka. Le nkampani yafumana inzuzo kunyaka wayo wokusungulwa, yagqibezela utshintsho olubalulekileyo ukusuka “kwishishini elizimeleyo” ukuya “kwishishini elisemthethweni.” Sekunjalo umbono kaGao Chongbin wadlulela ngaphaya kwemida emincinci yorhwebo. Wabona ikamva eliqinileyo ngakumbi: “Endaweni yokulukela abanye, kufuneka siluke ibrocade yethu.”

 

Ngowama-2010, uAnnilte wenza umdlalo wakhe wokuqala wobuchule kwimbali yakhe yoshishino: ukutyala imali kumzi-mveliso ukuze kufezekiswe imveliso kunye nokuthengisa okudibeneyo. Ngelo xesha, inkampani yayinabasebenzi abangama-20 kuphela kodwa yayisele isebenzela amashishini angama-850. Esi sigqibo satshintsha ikamva lika-Annilte ekubeni lixhomekeke kwimigca yemveliso yabanye abantu ukuya kulawulo lweeworkshops zayo, yaqinisa iingcambu zayo zophuhliso kumhlaba wokuvelisa.

 

Isahluko Sesibini: Ukwaphula Imida Nokudala—Ukutsiba Ukusuka “Ekuveliseni” Ukuya “Ekuveliseni Obukrelekrele”

Njengoko imveliso yayisisiseko sayo, uGao Chongbin waqalisa ukukhulisa amasebe etekhnoloji. Waqonda kakuhle ukuba iimveliso ezisemgangathweni ziya kujongana nokhuphiswano olukhulu kwimarike exineneyo. Kuphela ngokusombulula iingxaki ezibalulekileyo zokuhambisa apho kwakuza kwakhiwa inzuzo yokwenene yokukhuphisana. Ngowama-2015, u-Anai waseka isebe lophando nophuhliso lwemveliso, eqesha iinjineli ezingama-28 ezingoochwephesha. Eli bhanti lokuhambisa impahla lazaliswa ngumphefumlo "wobukrelekrele" kunye "nokwenza ngokwezifiso," eqala ukulungelelanisa izisombululo zokuhambisa iimveliso kumashishini ahlukeneyo kubandakanya ukutya, izixhobo zokwakha, kunye ne-elektroniki.

 

 

 

Ixabiso lokwenyani lidla ngokubonakala xa kukho iingxaki. Ngo-2020, umnxeba ongxamisekileyo ovela kwiSinyuan Food wafaka uAnnilte kuvavanyo loxanduva loluntu. Umatshini wabo we-wonton wawufikelele kwi-700kg yemveliso yemihla ngemihla, engakwazi ukuhlangabezana neemfuno ezikhulayo zemarike. Ngaphandle kweziganeko zangaphambili kunye nexesha eliphelayo, iqela le-R&D lika-Annilte lakhetha ukujongana nalo mngeni ngqo. Iinyanga ezintathu zovavanyo olungapheliyo, olusebenza imini nobusuku zafikelela kwibhanti yomatshini we-dumpling owenziwe ngokwezifiso. Olu tshintsho lwanyusa ngokungummangaliso imveliso yemihla ngemihla ukuya kwi-1,500 yeekhilogram, lwaqinisa kakhulu ukubonelelwa kokutya okubalulekileyo eShanghai ngeli xesha libalulekileyo.

 

 

 

Xa ileta yombulelo karhulumente waseShanghai yafika kuGao Chongbin ngomthengi, lo somashishini ozimiseleyo woyiswa ziimvakalelo. Eqhuba iminwe yakhe phezu kwephepha, wacinga: “Besisoloko sicinga ukuba senza nje izixhobo zoshishino. Kodwa ngelo xesha, ndaqonda ukuba iibhanti zethu zithetha ntoni ngokwenene: ukondla, inceba, kunye nomphefumlo wesixeko.” Kwangaloo nyaka, uAnnilte wafumana amalungelo obunikazi amabini emodeli yokusetyenziswa, ebonisa indlela ixabiso letekhnoloji elinokuvelisa ngayo iingenelo ezinkulu kuluntu.

 

Isahluko 3: Uhambo kunye nokuHlaziya—Ukusuka kwiWorkshop ukuya kwiStage

Imida yenkampani idlula kakhulu kubuchwepheshe kunye neemarike; ibunjwa yingqondo yembono yeenkokheli zayo. Ngo-2016, xa ukuthengisa ngaphandle kweintanethi kwafikelela esiphelweni, uGao Chongbin wala ukubambelela kwiimodeli ezindala. Endaweni yoko, wakha iqela lokusebenza kwi-intanethi, wavula inkundla yedijithali, waza waseka inkqubo edibeneyo "yokuthengisa nge-omnichannel" eyayidibanisa iziteshi ze-intanethi neze-intanethi. Olu tshintsho lwedijithali lwaqhubela u-Annilte ekukhuleni okukhulu kwiminyaka elandelayo.

 

Unyaka ka-2023 waba ngumzuzu obalulekileyo kuGao Chongbin ngokwakhe nakwi-Annilte brand. Wahlonitshwa njengomnye wee-Top Ten E-commerce Titans zaseTshayina, wamiselwa njengoMongameli we-E-commerce Titans Association kaJinan, waza wamkela iqela le-CCTV kwi-documentary ekhethekileyo yenkampani. Kuloo nyaka mnye, waqalisa uhambo olunqumla iNtlango yaseGobi, ethoba umoya wakhe kwiimeko ezinzima kwaye wandisa ingqondo yakhe yoshishino kummandla wokuhlola ubomi.

 

 

Zonke ezi zinto zenzekileyo zadibana zaba yindlela eya kwinqanaba elikhulu. Ngasekupheleni kuka-2024, uGao Chongbin wamkela isimemo seCCTV sokuvela kumboniso westudiyo i-“E-commerce Titans”, esabelana ngefilosofi yakhe yoshishino kunye nombono wenkampani nabaphulaphuli belizwe lonke. Esi siqendu sasasazwa ngoDisemba 22, 2025, siphawula ukuqatshelwa nokukhuthazwa kwemigaqo yophuhliso lophawu lokuvelisa lwengingqi kunye nomoya osebenzayo yiqonga eliphambili lesizwe laseTshayina.

Xa sijonga emva kuhambo lukaGao Chongbin lokurhweba, lugcwele ameva kodwa luzele ziintyatyambo. Ukususela ekuqaleni kuphela ngo-2000 ukuya kuthi ga ngoku sikhokela iqela labantu abangama-300; ukusuka ekumeleni ibhande elinye ukuya ekubeni nezakhono ezipheleleyo zeshishini eziquka uR&D, imveliso, intengiso, kunye nenkonzo; ukusuka ekukhonzeni umzi-mveliso omncinci ukuya ekubeni iimveliso zingene kulo lonke ishishini kwaye zikhusele nokuphila kwabantu—olu hambo beluqhubeka lugqitha imida.