Musi wa22 Zvita 2025, apo Gao Chongbin—nyanzvi yemabasa ane ruzivo rwakakura ine makore makumi maviri nemashanu ekuzvipira kumabhizinesi eindasitiri—akaonekwa akadzikama paCCTV's "Bull Talk," nyaya ye "nguva refu" mubazi rekugadzira reChina yakazosvika kumamiriyoni emhuri. Uku kwaisangova kukunda kwemuzvinabhizinesi chete, asi rondedzero yakajeka yekuti bhandi rinoratidzika kunge rakajairwa rinogona sei kutungamira timu hombe, kukurudzira hunyanzvi hweindasitiri, uye pakupedzisira kubatana nepfungwa dzenguva iyoyo.

Kubva pakuva mutengesi ari ega kusvika pakuva mutungamiri anotungamira chikwata chemazana; kubva pakuva workshop isina kujairika yakazara neruzha rwemichina kusvika pakuva studio yeCCTV ine hungwaru—rwendo urwu rwekuputsa miganhu rwakazara nesarudzo dzinorema, kubudirira, uye kudziya kwemwoyo.

 

Chitsauko Chekutanga: Ushingi Hwega uye Kubatana Kwakabatana—Hwaro kubva pa“Ini” kuenda pa“Isu”

Nguva inodzokera shure kusvika pakutanga kwemireniyamu muna 2000. Gao Chongbin, chizvarwa chekuFushun, Liaoning, akasvika kuJinan, Shandong, ari ega nebhegi rake remusana nehope dzake chete. Rwendo rwake rwebhizinesi rwakatanga nenzira yakapfava: murume mumwe chete, bhegi rinorema remasampuro emabhandi, neshangu dzakasakara dzichipfuura nenzvimbo dzemaindasitiri eShandong. Asina zvekushandisa kana kubatana, aingovimba chete nekutenda kwake kusingazununguki muzvigadzirwa zvake uye kugogodza nguva dzose pamagedhi efekitori. Pakati pemheremhere yemichina yemachira, akaveza humbowo hwekutanga hwekuvimbika kwechiratidzo che "Anai" kuburikidza nemhando yakavimbika uye ziya.

 

Nguva iyi yekuva piyona ari ega yaive yakaoma, ichimudzidzisa kuti muti mumwe chete haugone kutsigira denga. Chinjo yakauya muna 2008. VaXiu Xueyi, mweya wakafanana, vakabatana semubatsiri. Pamwe chete, vakagadzira Zitan Annilte Special Industrial Belt Co., Ltd. Uku kwaisangova kusanganisa capital asi kuratidzwa kwemaonero, uchenjeri, uye chivimbo. Kambani iyi yakaita purofiti mugore rayo rekutanga, ichipedzisa shanduko yakakosha kubva pakuva "proprietorship yega" kuenda kukuva "bhizinesi repamutemo." Asi chiono chaGao Chongbin chakapfuura miganhu midiki yekutengeserana. Akaona ramangwana rakasimba: "Panzvimbo pekuruka vamwe, tinofanira kuruka brocade yedu."

 

Muna 2010, Annilte akaita mutambo wayo wekutanga wekutsvaga mazano munhoroondo yayo yebhizinesi: kuisa mari mufekitori kuti iwane kugadzirwa kwakabatana uye kutengesa. Panguva iyoyo, kambani iyi yaive nevashandi makumi maviri chete asi yaitoshandira makambani 850. Sarudzo iyi yakachinja mugumo waAnnilte kubva pakuvimba nemitsetse yekugadzira yevamwe kuenda pakudzora maworkshop ayo, ichisimbisa midzi yayo yebudiriro muvhu rekugadzira.

 

Chitsauko Chechipiri: Kuputsa Miganhu uye Kugadzira—Kusvetuka kubva pa“Kugadzira” kuenda ku“Kugadzira Zvinhu Zvine Ungwaru”

Nekugadzirwa kwezvinhu sehwaro hwayo, Gao Chongbin akatanga kukura matavi etekinoroji. Akaziva kuti zvigadzirwa zvakajairwa zvaizosangana nemakwikwi makuru mumusika wakazara vanhu. Kungogadzirisa matambudziko makuru ekutumira zvinhu ndipo paigona kuvakwa mukana wekukwikwidza zvechokwadi. Muna 2015, Anai akatanga dhipatimendi reR&D rezvigadzirwa, achitora mainjiniya makumi maviri nemasere vane hunyanzvi. Bhandi iri rekutakura zvinhu rakazara nemweya we "hungwaru" uye "kugadzirisa," richitanga kugadzirisa mhinduro dzekutumira zvinhu kumaindasitiri akasiyana-siyana anosanganisira chikafu, zvinhu zvekuvaka, uye zvemagetsi.

 

 

 

Kukosha kwechokwadi kunowanzo oneka kana paine matambudziko. Muna 2020, kufona kwekukurumidzira kubva kuSinyuan Food kwakaita kuti Annilte ayedze mutoro wevanhu. Muchina wavo wewonton waive wakavharirwa pa700kg yekugadzirwa kwezuva nezuva, usingakwanise kusangana nezvinodiwa nemusika zviri kuramba zvichikwira. Pasina zviitiko zvekare uye nguva yapera, timu yaAnnilte yeR&D yakasarudza kugadzirisa dambudziko iri zvakananga. Mwedzi mitatu yekuedza kwakasimba, kwaiitwa maawa makumi maviri nemana, kwakaguma nebhandi remuchina wemadumpling rakagadzirwa nemaoko. Kugadzira uku kwakasimudzira zvinoshamisa kugadzirwa kwezuva nezuva kusvika pa1,500 kg, zvichiwedzera zvakanyanya kuwanikwa kwechikafu chakakosha muShanghai munguva ino yakaoma.

 

 

 

Tsamba yekutenda yehurumende yeShanghai payakasvika kuna Gao Chongbin kuburikidza nemutengi, muzvinabhizinesi uyu akashinga akabatwa nemanzwiro. Achimhanya-mhanya nemaoko ake papepa, akafunga kuti: "Taigara tichifunga kuti taingogadzira zvikamu zvemaindasitiri. Asi panguva iyoyo, ndakaona kuti mabhandi edu airevei chaizvo: kuchengetedza, tsitsi, uye kurova kwemoyo kweguta." Gore rimwe chete iroro, Annilte akawana mapatenti maviri emhando dzemagetsi, achiratidza kuti kukosha kwetekinoroji kunogona sei kupa mabhenefiti makuru munharaunda.

 

Chitsauko 3: Kufamba-famba uye Kudzokorora—Kubva paMusangano Kuenda paChikuva

Miganhu yekambani inodarika tekinoroji nemisika; inoumbwa nemafungiro evatungamiriri vayo. Muna 2016, apo kutengesa kunze kwemakambani kwakasvika padanho repamusoro, Gao Chongbin akaramba kunamatira kumamodeli ekare. Pane kudaro, akavaka timu yekushanda online, akavhura nzvimbo yehondo yedhijitari, uye akatanga sisitimu yakabatana ye "omnichannel marketing" yaibatanidza nzira dzepamhepo nedzisiri dzepamhepo. Kuchinja uku kwedhijitari kwakaita kuti Annilte akure zvakanyanya mumakore akatevera.

 

Gore ra2023 rakava nguva inokosha kuna Gao Chongbin pachake pamwe neAnnilte. Akaremekedzwa semumwe weVane Gumi Vanotungamira muE-commerce Titans muChina, akagadzwa kuva Mutungamiriri weJinan's E-commerce Titans Association, uye akagamuchira vashandi veCCTV kuti vabudise firimu remakambani. Gore iroro, akatanga rwendo rwekufamba netsoka muGobi Desert, achidzikamisa mweya wake mumamiriro ezvinhu akaoma uye achiwedzera mafungiro ake ebhizinesi munzvimbo yekutsvaga hupenyu.

 

 

Zvese zvakaitika izvi nekubudirira zvakasangana munzira inoenda padanho guru. Pakupera kwa2024, Gao Chongbin akabvuma kukokwa kweCCTV kuti aonekwe pachirongwa chestudio che "E-commerce Titans", achigovana pfungwa dzake dzebhizinesi nemaonero ake emakambani nevateereri venyika. Chikamu ichi chakaburitswa musi wa22 Zvita 2025, zvichiratidza kuzivikanwa nekusimudzirwa kwenheyo dzekusimudzira kambani yekugadzira zvinhu munharaunda uye mweya wekushanda nepuratifomu yepamusoro yenyika yeChina.

Tichitarisa rwendo rwemabhizimisi rwaGao Chongbin, rwakanga rwakazadzwa neminzwa asi rwakazadzwa nemaruva. ​​Kubva pakutanga chete muna 2000 kusvika pari zvino tichitungamira timu yevanhu mazana matatu; kubva pakuva nebhandi rimwe chete kusvika pakuva nehunyanzvi hwakazara hwemaindasitiri hunosanganisira R&D, kugadzira, kutengesa, uye sevhisi; kubva pakushandira fekitori diki kusvika pakuva nezvigadzirwa zvinopinda muindasitiri yega yega uye kunyange kuchengetedza mararamiro evanhu—rwendo urwu rwave rwuchipfuura miganhu nguva dzose.