Ku ya 22 Ukuboza 2025, ubwo Gao Chongbin—umunyabukorikori w’inararibonye umaze imyaka 25 yitangiye imikandara y’inganda—yagaragaye atuje ku kiganiro cya CCTV cyitwa “Bull Talk,” inkuru y’ “igihe kirekire” mu rwego rw’inganda mu Bushinwa amaherezo yageze ku miryango ya za miriyoni. Iyi ntiyari intsinzi ya rwiyemezamirimo gusa, ahubwo yari inkuru isobanutse neza y’uburyo umukandara usa n’usanzwe washoboraga gutuma itsinda rinini rigira imbaraga, ugatera imbaraga mu guhanga udushya mu nganda, kandi amaherezo ugahuza n’ibyo abantu bari basanzwe bakora.

Kuva ku mucuruzi wenyine kugeza ku muyobozi uyobora itsinda ry'abantu amagana; kuva ku iduka risanzwe ryuzuyemo urusaku rw'imashini kugeza ku iduka rya CCTV rifite ubwenge bwinshi—uru rugendo rwo “kurenga imbibi” rwuzuyemo amahitamo akomeye, iterambere, n'ubushyuhe buva ku mutima.

 

Igice cya Mbere: Ubutwari bwo Kwihererana n'Ubusabane Busangiwe—Urufatiro kuva kuri “Jye” kugeza kuri “Twe”

Igihe cyasubiye inyuma kigera ku ntangiriro y'ikinyagihumbi mu 2000. Gao Chongbin, ukomoka i Fushun, muri Liaoning, yageze i Jinan, muri Shandong, ari wenyine afite igikapu cye n'inzozi ze gusa. Urugendo rwe rw'ubucuruzi rwatangiye mu buryo bworoheje cyane: umugabo umwe, isakoshi iremereye y'imikandara, n'inkweto zashaje mu turere tw'inganda za Shandong. Kubera ko nta bushobozi cyangwa isano yari afite, yishingikirizaga gusa ku kwizera kwe gukomeye ku bicuruzwa bye no ku marembo y'uruganda ahora akomanga. Hagati y'urusaku rw'imashini z'imyenda, yashushanyije ikimenyetso cya mbere cy'ubunyangamugayo ku kirango cya "Anai" binyuze mu bwiza bwizewe no mu byuya.

 

Iki gihe cyo kwigira umupayiniya cyari igihe gikomeye, cyamwigishije ko igiti kimwe kidashobora kwihanganira ikirere. Impinduka zabaye mu 2008. Bwana Xiu Xueyi, ufite umutima umwe, yinjiye nk'umufatanyabikorwa. Bafatanyije gushinga ku mugaragaro Jinan Annilte Special Industrial Belt Co., Ltd. Ibi ntibyari ukwishyira hamwe kw'imari gusa ahubwo byari ishusho y'icyerekezo, ubwenge, no kwemera. Isosiyete yahinduye inyungu mu mwaka wayo wo gushinga, irangiza impinduka ikomeye iva ku "bucuruzi bwihariye" ijya ku "bucuruzi bwemewe." Nyamara icyerekezo cya Gao Chongbin cyarenze inyungu ntoya z'ubucuruzi. Yabonye ahazaza heza kurushaho: "Aho kuboha abandi, twagombye kuboha brocade yacu."

 

Mu 2010, Annilte yakoze umukino wayo wa mbere w’ingamba mu mateka yayo y’ubucuruzi: gushora imari mu ruganda kugira ngo igere ku musaruro n’ubucuruzi buhuriweho. Icyo gihe, isosiyete yari ifite abakozi 20 gusa ariko yari imaze gukorera ibigo 850. Iki cyemezo cyahinduye iherezo rya Annilte kuva ku kwishingikiriza ku murongo w’umusaruro w’abandi ahubwo kijya ku buyobozi bw’ibigo byayo, gishimangira imizi y’iterambere ryayo mu butaka bw’inganda.

 

Igice cya Kabiri: Kurenga Imbibi no Kurema—Intambwe yo kuva ku “Gukora” ikagera ku “Gukora mu Buhanga”

Kubera ko inganda ari zo zari ishingiro ryayo, Gao Chongbin yatangiye kuzamura amashami y’ikoranabuhanga. Yizeye neza ko ibicuruzwa bisanzwe byashoboraga guhangana cyane n’irushanwa rikomeye ku isoko ryuzuye abantu benshi. Gusa mu gukemura ikibazo gikomeye cyo gutwara ibintu, ni bwo hashoboraga kubakwa inyungu nyayo mu ipiganwa. Mu 2015, Anai yashinze ishami ry’ubushakashatsi n’iterambere ry’ibicuruzwa, aha akazi injeniyeri 28 b’inzobere. Uyu mukandara w’imodoka wari wuzuyemo "ubwenge" na "guhindura ibintu," utangira guhindura ibisubizo byo gutwara ibintu mu nganda zitandukanye zirimo ibiribwa, ibikoresho by’ubwubatsi n’ibikoresho by’ikoranabuhanga.

 

 

 

Agaciro nyakuri gakunze kugaragara mu bihe by'ibibazo. Mu 2020, hatangajwe byihutirwa na Sinyuan Food byatumye Annilte agerageza inshingano ze ku mibereho myiza y'abaturage. Imashini yabo ya wonton yari ifite ibiro 700 ku munsi, ntiyashoboraga guhaza ibyifuzo by'isoko byari biri kwiyongera. Kubera ko nta kintu na kimwe cyabayeho mbere kandi igihe cyari kirangiye, itsinda rya Annilte ryita ku bushakashatsi n'iterambere ryahisemo guhangana n'iki kibazo. Amezi atatu y'igerageza ridatezuka, ryakozwe amasaha yose, yarangiye hakozwe imashini ikoresha amadebe yihariye. Iri shyashya ryongereye umusaruro wa buri munsi ugera kuri kilo 1.500, rituma Shanghai yongera cyane ibiribwa by'ingenzi muri iki gihe gikomeye.

 

 

 

Ubwo ibaruwa yo gushimira ya guverinoma ya Shanghai yageraga kuri Gao Chongbin inyuze ku mukiriya, uyu rwiyemezamirimo w’umurava yarenzwe n’amarangamutima. Yakomeje kunyura ku mpapuro, maze atekereza ati: “Twahoraga twibwira ko turimo gukora ibikoresho by’inganda gusa. Ariko muri ako kanya, nabonye icyo imikandara yacu yerekanaga mu by’ukuri: ibidutunga, impuhwe, n’umutima w’umujyi.” Muri uwo mwaka, Annilte yabonye patenti ebyiri z’uburyo bw’ikoranabuhanga, zigaragaza uburyo agaciro k’ikoranabuhanga gashobora gutanga inyungu zikomeye mu mibereho myiza y’abaturage.

 

Igice cya 3: Ingendo n'Isubiramo—Kuva mu Ihuriro kugeza ku Rubyiniro

Imipaka y'ikigo irenga kure ikoranabuhanga n'amasoko; ishingiye ku bitekerezo by'abayobozi bayo. Mu 2016, ubwo kugurisha hanze y'ikigo byageraga ku gipimo cyo hasi, Gao Chongbin yanze kwihambira ku bikoresho bya kera. Ahubwo, yubatse itsinda ry'ibikorwa byo kuri interineti, afungura urugamba rw'ikoranabuhanga, anashyiraho sisitemu ya "omnichannel marketing" ihuza imiyoboro yo kuri interineti n'iyo hanze. Iri hinduka ry'ikoranabuhanga ryatumye Annilte yiyongera cyane mu myaka yakurikiyeho.

 

Umwaka wa 2023 wabaye igihe cy’ingenzi kuri Gao Chongbin ku giti cye ndetse no ku kirango cya Annilte. Yahawe igihembo nk'umwe mu ba Titans icumi ba mbere mu Bushinwa mu bucuruzi bw'ikoranabuhanga, agirwa Perezida w'Ishyirahamwe rya Jinan mu bucuruzi bw'ikoranabuhanga, ndetse yakiriye itsinda rya CCTV mu gikorwa cyo kwerekana filime yihariye y'ikigo. Muri uwo mwaka, yatangiye urugendo mu butayu bwa Gobi, agabanya umwuka we mu bihe bikomeye kandi arushaho gushyira mu bikorwa imitekerereze ye mu bucuruzi mu rwego rwo gushakisha ubuzima.

 

 

Ibi byose byagiye bihinduka inzira igana ku rwego runini. Mu mpera za 2024, Gao Chongbin yemeye ubutumire bwa CCTV bwo kugaragara muri studio ya “E-commerce Titans”, asangiza abantu bose imyumvire ye mu bijyanye no kwihangira imirimo n’icyerekezo cy’ikigo. Iki kiganiro cyatambutse ku ya 22 Ukuboza 2025, kigaragaza ko urubuga rwa mbere rw’igihugu rw’Ubushinwa rwamenyekanye kandi rugateza imbere amahame y’iterambere ry’ikirango cy’inganda zo mu karere ndetse n’umwuka ufatika.

Iyo urebye urugendo rwa Gao Chongbin rwo kwihangira imirimo, rwari rwuzuyemo amahwa ariko rufite indabyo nyinshi. Kuva yatangira ari wenyine mu 2000 kugeza ubu ayoboye itsinda ry’abantu 300; kuva ku guhagararira umukandara umwe kugeza ku kugira ubushobozi bwose bw’inganda zirimo ubushakashatsi n’iterambere, umusaruro, kugurisha, na serivisi; kuva ku gukorera uruganda ruto kugeza ku kugira ibicuruzwa byinjira muri buri nganda ndetse no kurinda imibereho y’abantu—uru rugendo rwabaye urugendo rudashira rwo guca imipaka.