Pa Disembala 22, 2025, pamene Gao Chongbin—katswiri wodziwa bwino ntchito zamanja yemwe wakhala zaka 25 akudzipereka pantchito zamakampani—anaonekera mofatsa pa CCTV ya “Bull Talk,” nkhani ya “nthawi yayitali” mu gawo la mafakitale ku China potsiriza inafika m'mabanja mamiliyoni ambiri. Iyi sinali chabe kupambana kwa munthu wamalonda, koma nkhani yomveka bwino ya momwe lamba wamba angayendetsere gulu lalikulu, kuyambitsa zatsopano m'makampani, ndikulumikizana ndi zochitika za nthawi imeneyo.

Kuyambira wogulitsa yekha mpaka mtsogoleri wotsogolera gulu la anthu mazana ambiri; kuyambira malo ochitira masewera oyambira odzaza ndi phokoso la makina mpaka ku studio ya CCTV yodzaza ndi nzeru—ulendo uwu wophwanya malire uli ndi zisankho zazikulu, zopambana, ndi kutentha kwa mtima.

 

Mutu Woyamba: Kulimba Mtima Kokha ndi Mgwirizano Wogawana—Maziko Ochokera pa “Ine” Kupita pa “Ife”

Nthawi ikubwerera m'mbuyo kufika kumapeto kwa zaka chikwi mu 2000. Gao Chongbin, wobadwira ku Fushun, Liaoning, anafika ku Jinan, Shandong, yekha ndi chikwama chake ndi maloto ake okha. Ulendo wake wamalonda unayamba modzichepetsa kwambiri: munthu mmodzi, thumba lolemera la zitsanzo za lamba, ndi nsapato zosweka zomwe zinkadutsa m'madera a mafakitale ku Shandong. Popanda zinthu kapena kulumikizana, anadalira kokha chikhulupiriro chake chosagwedezeka pa zinthu zake komanso kugogoda kosalekeza pa zipata za fakitale. Pakati pa phokoso la makina opangidwa ndi nsalu, adapanga umboni woyamba wa umphumphu wa mtundu wa "Anai" kudzera mu khalidwe lodalirika komanso thukuta.

 

Nthawi yoyambira yokhayi inali yovuta kwambiri, kumuphunzitsa kuti mtengo umodzi sungathe kupirira thambo. Kusinthaku kunabwera mu 2008. Bambo Xiu Xueyi, mzimu wofanana, adagwirizana naye. Pamodzi, adakhazikitsa mwalamulo Jinan Annilte Special Industrial Belt Co., Ltd. Izi sizinali kungophatikizana kwa ndalama koma kumveka kwa masomphenya, nzeru, ndi kutsimikiza mtima. Kampaniyo idapanga phindu mu chaka chake choyambitsa, ndikumaliza kusintha kwakukulu kuchokera ku "bizinesi yokha" kupita ku "bizinesi yovomerezeka." Komabe masomphenya a Gao Chongbin adapitilira malire ochepa a malonda. Anaona tsogolo lolimba kwambiri: "M'malo molukira ena, tiyenera kulukira brocade yathu."

 

Mu 2010, Annilte adachita masewera olimbitsa thupi koyamba m'mbiri yake yamalonda: kuyika ndalama mu fakitale kuti ikwaniritse kupanga ndi kugulitsa zinthu pamodzi. Panthawiyo, kampaniyo inali ndi antchito 20 okha koma inali itatumikira kale mabizinesi 850. Chisankhochi chinasintha tsogolo la Annilte kuchoka pa kudalira mizere ya opanga ena kupita ku ulamuliro pa malo ake opangira zinthu, zomwe zinakhazikitsa mizu yake yopangira zinthu m'nthaka yopanga zinthu.

 

Mutu Wachiwiri: Kuswa Malire ndi Kupanga—Kudumphadumpha kuchoka pa “Kupanga” kupita ku “Kupanga Zinthu Mwanzeru”

Popeza kupanga zinthu kunali maziko ake, Gao Chongbin anayamba kukulitsa nthambi za ukadaulo. Anazindikira bwino kuti zinthu zokhazikika zidzakumana ndi mpikisano waukulu pamsika wodzaza anthu. Pokhapokha pothetsa mavuto akuluakulu okhudzana ndi kutumiza katundu, mwayi weniweni wopikisana ungapangidwe. Mu 2015, Anai adakhazikitsa dipatimenti yofufuza ndi chitukuko cha zinthu, ndikulemba ntchito mainjiniya 28 akatswiri. Lamba wonyamula katunduyu anali ndi mzimu wa "nzeru" ndi "kusintha," ndikuyamba kusintha njira zotumizira katundu m'mafakitale osiyanasiyana kuphatikiza chakudya, zipangizo zomangira, ndi zamagetsi.

 

 

 

Mtengo weniweni nthawi zambiri umakhala wolimba kwambiri pamavuto. Mu 2020, foni yofulumira yochokera ku Sinyuan Food inapangitsa Annilte kuyesa udindo wa anthu. Makina awo a wonton anali ndi mphamvu zokwana 700kg patsiku, osakwanitsa kukwaniritsa kufunikira kwakukulu kwa msika. Popanda zitsanzo zina komanso nthawi ikutha, gulu la kafukufuku ndi chitukuko la Annilte linasankha kuthana ndi vutoli mwachindunji. Miyezi itatu ya kuyesa kosalekeza, kwa maola onse, inatha ndi lamba wa makina odulira dumpling wopangidwa mwapadera. Luso limeneli linawonjezera modabwitsa kuchuluka kwa chakudya tsiku lililonse kufika pa makilogalamu 1,500, zomwe zinawonjezera kwambiri chakudya chofunikira ku Shanghai panthawi yovutayi.

 

 

 

Pamene kalata yoyamikira ya boma la Shanghai inafika kwa Gao Chongbin kudzera mwa kasitomala, wamalonda wodzipereka uyu anakhudzidwa mtima kwambiri. Poyendetsa pepalalo, anaganiza kuti: “Nthawi zonse tinkaganiza kuti tinkangopanga zida zamafakitale. Koma panthawiyo, ndinazindikira zomwe malamba athu anali kupereka: chakudya, chifundo, ndi mtima wa mzinda.” Chaka chomwecho, Annilte adapeza ma patent awiri a chitsanzo chamagetsi, kusonyeza momwe phindu laukadaulo lingabweretsere phindu lalikulu pagulu.

 

Mutu 3: Ulendo ndi Kulankhulana—Kuyambira Msonkhano Wokonzekera Kupita ku Gawo

Malire a kampani amapitirira patali kuposa ukadaulo ndi misika; amapangidwa ndi malingaliro a atsogoleri ake. Mu 2016, pamene malonda akunja adafika pamlingo, Gao Chongbin anakana kutsatira zitsanzo zakale. M'malo mwake, adapanga gulu logwira ntchito pa intaneti, adatsegula bwalo lankhondo la digito, ndikukhazikitsa njira yolumikizirana ya "omnichannel marketing" yomwe idaphatikiza njira zapaintaneti ndi zakunja. Kusintha kwa digito kumeneku kunapangitsa Annilte kukula kwambiri m'zaka zotsatira.

 

Chaka cha 2023 chinali chaka chofunikira kwambiri kwa Gao Chongbin payekha komanso kwa kampani ya Annilte. Analemekezedwa ngati m'modzi mwa makampani khumi apamwamba kwambiri ku China omwe amagulitsa zinthu pa intaneti, anasankhidwa kukhala Purezidenti wa bungwe la Jinan's E-commerce Titans Association, ndipo analandira gulu la CCTV kuti liwonetse filimu yapadera ya kampani. Chaka chomwecho, anayamba ulendo wodutsa m'chipululu cha Gobi, akulimbitsa mtima wake m'mikhalidwe yovuta kwambiri ndikukulitsa malingaliro ake amalonda m'dziko lofufuza za moyo.

 

 

Zochitika zonsezi ndi kupita patsogolo kumeneku zinakhala njira yopita ku gawo lalikulu. Pofika kumapeto kwa chaka cha 2024, Gao Chongbin anavomera kuyitanidwa kwa CCTV kuti akawonekere pa pulogalamu ya “E-commerce Titans”, akugawana nzeru zake za bizinesi ndi masomphenya ake amakampani ndi omvera mdziko lonse. Nkhaniyi idawulutsidwa pa Disembala 22, 2025, kusonyeza kuzindikirika ndi kukwezedwa kwa mfundo za chitukuko cha kampani yopanga zinthu m'chigawochi komanso mzimu wothandiza ndi nsanja yayikulu ya dziko la China.

Poganizira za ulendo wa Gao Chongbin wamalonda, wakhala wodzaza ndi minga koma wodzaza ndi maluwa. Kuyambira pomwe adayamba yekha mu 2000 mpaka pano akutsogolera gulu la anthu 300; kuyambira kuyimira lamba mmodzi mpaka kukhala ndi luso lonse la mafakitale kuphatikizapo R&D, kupanga, kugulitsa, ndi ntchito; kuyambira kutumikira fakitale yaying'ono mpaka kukhala ndi zinthu zomwe zimalowa m'makampani onse komanso kuteteza moyo wa anthu—ulendowu wakhala wodzaza ndi malire osatha.